What is a Cookie
A cookie is a piece of information in the form of a very small text file that is placed on an internet user's hard drive. It is generated by a web page server, which is basically the computer that operates a web site.

The law which applies to how cookies are used for storing information on your equipment (such as your computer or mobile device) is changing on 26 May 2011. From this date, we will provide you with clear information about how our sites use cookies, and how to disable them if you wish.

The information the cookie contains is set by the server and it can be used by that server whenever the user visits the site. A cookie can be thought of as an internet user's identification card, which tell a website when the user has returned.

Cookies and Wirral Council
Wirral Council will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by Wirral Council websites, or indeed any other website, you can do this through your browser settings. The Help function within your browser should tell you how.

Alternatively, you may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual. Please be aware that restricting cookies may impact on the functionality of the Wirral Council website.

Measuring website usage
We use Google Analytics to collect information about how people use this site. We do this to make sure it's meeting its users' needs and to understand how we could do it better.

Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. We do not allow Google to use or share our analytics data.

If you would like more information about this product, please visit the Google Analytics website.

The following cookies are set by Google Analytics:
_utmc _utmc & _utmb cookies work together to calculate how long your visit takes, one to take a 'timestamp' of when you enter the site and one for when you leave. The cookies expire when you leave the website (or at the end of the browsing session).

See above for details.These cookies expire 30 minutes after you leave the website

This cookie ascertains the number of times a visitor has been to web site.The cookies expire 2 years after you leave the website.

This cookie ascertains where you visited the site from, which search engine you used, what link you clicked on, what keyword you used, and where in the world you are accessing from. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction. It expires within six months.

The Floral Pavilion Theatre conforms to the Data Protection Act 1998. When processing your booking the Theatre needs to collect personal information about you for administration purposes. We will only ever ask for the minimum amount of information that we need to provide you with tickets and to inform you of future events. You may opt out of future marketing at any time by deselecting the tick box on screen, so it appears blank. We are under a legal obligation to collect and use information under the strict confines of The Data Protection Act 1998. This Act sets rules for how we collect, retain, use, disclose and destroy Personal Information. For more detailed information on Data Protection please contact:-

Data Protection Officer,
Treasury Building,
Cleveland Street,
CH41 1AH

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